"I'm smart enough to know I'm dumb" - Feynman
Professionally, I’m an entrepreneur, growth leader, and analytics engineer. I’ve worked at and consulted with organizations both large and small. I’ve also started and built a handful of my own companies, two of which have been acquired. I’m a builder at heart and love watching an idea turn into a product.
Personally, I’m always working towards growth and balance in my life physically, emotionally, mentally, professionally, and through my relationships. One way this manifested itself was when my other half and I bought a log cabin at the beginning of the pandemic. She and I lived full time at the cabin for an entire year and had one of the highest growth periods of our lives. Now we spend most of our time Austin, TX.
I write about a whole slew of topics ranging from startups, growth marketing, and SEO to book review, physical and emotional well-being, and productivity.
What Marketers Can Learn From Enrico Fermi
I’ve been described many times as a “data person.” Sure, I started my career in data science, have been writing SQL and Python for years, and built a flourishing start-up’s modern data infrastructure from the ground up. That doesn’t mean I can magically answer any question with certainty using data. There’s a degree of uncertainty ... What Marketers Can Learn From Enrico Fermi
Stop Saying You’re a Data-Driven Marketer (Even If You Are One)
Oh, the data-driven marketer… I’ll be honest—I used to self-identify as one. I say “used to,” because I can’t do it anymore. The term “data-driven” creates an over-reliance and bias towards quantitative data. And data never tells the whole story. I’m also the last person you’d expect to be saying this. I have a background ... Stop Saying You’re a Data-Driven Marketer (Even If You Are One)
The New Era of Automated Keyword Clusters in SEO (& Why You Need to be Using Them)
If you’re a content marketer in SEO that isn’t aware of automated topic/keyword clusters, this post is for you. In 2017, Hubspot introduced the concept of topic clusters. The idea is that when linked together intelligently, semantically related pages on a website signal to search engines that the “cluster” of pages is an authority on ... The New Era of Automated Keyword Clusters in SEO (& Why You Need to be Using Them)
Rethinking TAMs, SAMs, and SOMs in Search (& How to Build Them)
TAMs, SAMs, and SOMs are different types of market analyses. There’s been a lot of market analysis talk in the SEO world, but the advice has been broad and not very actionable. This post will help clarify when you should build a market analysis for organic search and show you how to actually build one. ... Rethinking TAMs, SAMs, and SOMs in Search (& How to Build Them)