"Define who you are and what you are,
and be clear on that. Meditate on that
and then, live and die by it."
- Nipsey Hustle
I’m an entrepreneur, growth leader, and analytics engineer with a whole slew of random experiences I’ve obtained starting and building companies (2 of which have been successfully acquired).
I’m a builder at heart and love watching an idea turn into reality.
Personally, I’m always working towards growth and balance in my life physically, emotionally, mentally, professionally, and through my relationships. One way this manifested itself was when my partner and I bought a log cabin in the middle of the pandemic.
She and I lived full time at the cabin for an entire year and had one of the highest growth periods of our lives. Now we split time between the cabin and Austin, TX.
I love coffee on our deck, yoga, BJJ, muay thai, reading, spending quality time with friends and family, Dry Farms wine (because a hangover is never worth it), nerdy computer things, saunas, cold plunges, sensory deprivation tanks, spending time in nature, shooting my bow, and trying new restaurants.
I'm currently the CMO and co-founder of a startup in the education space. What we're building aligns with my current mission in life:
To create alternative paths to career success (other than higher ed) so that people can take care of their families and live happier lives.
2017 – 2021
Founder & CEO @ Assisted Reach
Started a business intelligence focused SEO and content marketing agency as a side hustle in 2017 that ended up evolving into a “real” company. Assisted Reach was acquired in 2021.
2020 – 2021
Founder @ LinkIntelligence.io
Created a tool I wrote about it in 2020 on Traffic Think Tank. After the article went live, I began receiving a number of inquires from people asking if I was selling the tool. Due to the demand, I decided to turn it into a product. LinkIntelligence.io was born in 2020 and then acquired in 2021.
Analytics Engineering Manager @ Scribe Media
I started and built from the ground up Scribe Media’s analytics department using the modern data stack (i.e. BigQuery, DBT, various ETL tools and data pipelines, and Mode Analytics). Some of my favorite projects I worked on were marketing attribution, job costing, revenue and cash flow forecasting, and lead forecasting.
Analytics Engineer @ DriveTime
I was responsible for wrangling marketing data and building reporting that solved for ways of improving the user experience on DriveTime’s website. I also drove (no pun intended) DriveTime’s SEO and organic traffic acquisition strategies.
I write about a whole slew of topics ranging from startups, growth marketing, and SEO to book review, physical and emotional well-being, and productivity.
Mental Models: The Map Is NOT The Territory
Note: All of the content below I learned and took from The Great Mental Models (Volume 1). It’s a great read that I highly recommend you checking out. A map is NOT reality. Even the best maps are missing key details about the landscape that they represent because maps are simply reductions of reality. Often ... Mental Models: The Map Is NOT The Territory
What Are Mental Models & Why They’ll Improve Your Ability To Think
Note: All of the content below I learned and took from The Great Mental Models (Volume 1). It’s a great read that I highly recommend you checking out. Mental models have been a curiosity of mine since learning about them (likely from some piece of content put out by Naval Ravikant). The reason I’ve been ... What Are Mental Models & Why They’ll Improve Your Ability To Think
Ultralearning: Book Summary
Imagine you could optimize how you learn. I’m intrigued by this idea because of the implications. If I can learn better, I can improve most aspects of my life faster. As humans, we only get a short amount of time on this earth, so optimizing that time is really valuable. Time is one of the ... Ultralearning: Book Summary