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"I'm smart enough to know I'm dumb" - Feynman

About Me

Professionally, I’m an entrepreneur, growth leader, and analytics engineer. I’ve worked at and consulted with organizations both large and small. I’ve also started and built a handful of my own companies, two of which have been acquired. I’m a builder at heart and love watching an idea turn into a product.

 

 

Personally, I’m always working towards growth and balance in my life physically, emotionally, mentally, professionally, and through my relationships. One way this manifested itself was when my other half and I bought a log cabin at the beginning of the pandemic. She and I lived full time at the cabin for an entire year and had one of the highest growth periods of our lives. Now we spend most of our time Austin, TX.

Testimonials

It’s extraordinarily difficult to find someone who is a true expert in SEO and analytics engineering like Cody is, and even more challenging to find someone who is so deeply specialized in one area of marketing, but also wants to be a true expert in others.

Chris Piper

CMO

Cody is one of the most adept marketers I’ve met. He combines a “big picture” mindset when approaching business issues strategically, combined with his ability to scope near perfect implementation plans, and tactically execute against them.

Nick Eubanks

Founder & CSO

My Writing

I write about a whole slew of topics ranging from startups, growth marketing, and SEO to book review, physical and emotional well-being, and productivity.

What Marketers Can Learn From Enrico Fermi

I’ve been described many times as a “data person.” Sure, I started my career in data science, have been writing SQL and Python for years, and built a flourishing start-up’s modern data infrastructure from the ground up. That doesn’t mean I can magically answer any question with certainty using data. There’s a degree of uncertainty ... What Marketers Can Learn From Enrico Fermi

Stop Saying You’re a Data-Driven Marketer (Even If You Are One)

Oh, the data-driven marketer… I’ll be honest—I used to self-identify as one. I say “used to,” because I can’t do it anymore. The term “data-driven” creates an over-reliance and bias towards quantitative data. And data never tells the whole story. I’m also the last person you’d expect to be saying this. I have a background ... Stop Saying You’re a Data-Driven Marketer (Even If You Are One)

The New Era of Automated Keyword Clusters in SEO (& Why You Need to be Using Them)

If you’re a content marketer in SEO that isn’t aware of automated topic/keyword clusters, this post is for you. In 2017, Hubspot introduced the concept of topic clusters. The idea is that when linked together intelligently, semantically related pages on a website signal to search engines that the “cluster” of pages is an authority on ... The New Era of Automated Keyword Clusters in SEO (& Why You Need to be Using Them)

Rethinking TAMs, SAMs, and SOMs in Search (& How to Build Them)

TAMs, SAMs, and SOMs are different types of market analyses. There’s been a lot of market analysis talk in the SEO world, but the advice has been broad and not very actionable. This post will help clarify when you should build a market analysis for organic search and show you how to actually build one. ... Rethinking TAMs, SAMs, and SOMs in Search (& How to Build Them)

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